Communication

Bachelor of Arts

This program helps students develop the broad-based communication skill set that is in demand by media outlets, marketers, and advertising firms. Students get a base in multiple career areas, and develop skills including writing, creative direction and visual presentation.

Specializations

Integrated Marketing Concentration

This is a comprehensive study of the complex, dynamic world of marketing today. Marketing is increasingly multi-discplinary, and successful strategies rely on effective teamwork. Join a creative and award-winning group of students and faculty in this program designed to anticipate the challenges of the future.

Mass Media Concentration

This program helps students develop the broad-based communication skill set that is in demand for broadcasting, reporting and journalism. Students get a base in multiple career areas, and develop skills including writing, creative direction and visual presentation. Everyone gets hands-on experience with the latest media technologies. In this degree program, all students finish with valuable on-the-job internship experience.

 

B.A. Curriculum

Learning Outcomes

We live in the “Age of Information” where careers in communication are in great demand. The Chaminade Communication Department offers a well-balanced, multifaceted, liberal arts-based curriculum to help students achieve their personal and professional goals. Whether it is through a major, minor or simply an elective course, developing communication skills is an asset to any student. The department’s mission is to prepare students for effective communication in social, cultural and interpersonal settings as well as for work in media professions or for further study. Service-Learning opportunities are built into the communication curriculum, giving students multiple opportunities during their course of study to apply classroom topics to real world situations. Service-Learning includes structured means for reflection on the service experience and helps to foster civic and corporate responsibility. The communication program, leading to a Bachelor of Arts degree, offers two areas of focus: mass media (broadcasting or print journalism) and integrated marketing (advertising and public relations). The department also offers a minor in communication. In completing a major in communication, a graduating student will be able to demonstrate the following competencies:

  • An understanding of and the ability to apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • An understanding of the history and role of professionals and institutions in shaping communication;
  • An understanding of the diversity of groups in a global society in relationship to communication to target audiences;
  • An understanding of concepts, theories and applications in the use and presentation of images and information;
  • An understanding of professional ethical principles and the ability to work ethically in the pursuit of truth, accuracy, fairness and diversity;
  • An understanding of the processes of client and media relations;
  • The ability to evaluate research by methods appropriate to the communication professions for which they are preparing;
  • The ability to write correctly and clearly in forms and styles appropriate for the various communication professions, audiences and purposes they serve;
  • The ability to critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • The ability to apply tools and technologies appropriate for the communications professors in which they work; and
  • An understanding of the connections between academic work and real-life situations as a result of the Service-Learning experiences.

Students who have completed the mass media track will be able to demonstrate the following additional competencies:

  • Technical skill in video production and group collaboration in a television studio environment,
  • The ability to understand and apply advanced camera theory and operation, and
  • The ability to critique and analyze use of media.

Students who have completed the integrated marketing track will be able to demonstrate the following additional competencies:

  • An understanding of how to use and evaluate research methods employed for understanding diverse consumer groups in a global society;
  • An understanding of the concepts, theories, and tools of marketing and strategic marketing decision making; and
  • An understanding of the tools of integrated marketing communication and the ability to use them to address specified marketing objectives.

Students develop competencies in both personal and professional communication through the major’s core courses, and they complement this breadth of knowledge with additional focused coursework in mass communication or marketing communication. Majors can finish the program with internships and participation in a communication practicum.

Degree Requirements

Program Prerequisites

Prerequisites for declaring a major or minor in communication are:

  • EN 101 Introduction to Expository Writing
  • COM 101 Introduction to Communication
  • COM 190 Communication Seminar

Additionally, faculty will conduct entrance interviews with each student and give guidance for program planning given the student’s career interests.

Pre-major Requirements

Pre-major requirements must be fulfilled with grades of ‘C’ or better. Moreover, majors must submit to the program advisor a portfolio of their work in the major prior to petitioning for graduation.

  • COM 200 Introduction to Mass Communication
  • COM 250/COM 250L Introduction to Video Production
  • COM 274 Writing for Mass Communication

Note: English 102 and COM 101 are prerequisites for all upper division courses

Major RequirementsA total of at least 40 semester hours in upper division coursework is required for communication majors. The following are required courses in the major:

  • COM 320 Professional Presentations
  • COM 325 Photography for Social Change
  • COM 433 Media Law and Ethics
  • COM 350/L Studio Video Production
  • COM 370 News Writing
  • COM 371/L Communication Practicum
  • COM 375 Public Relations
  • COM 378 Graphic and Publication Design
  • COM 387 Communication Internship

In addition, students add focused competencies in Integrated Marketing or Mass Media by taking at least 11 semester hours from the following courses:

Mass Media (Broadcast and Journalism)

  • COM 330 Intermediate Video Production
  • COM 430 Advanced Video Production
  • COM 450/L Studio Video Production II
  • COM 471/L Communication Practicum
  • COM 380 Special Topics
  • COM 480 Special Topics

Integrated Marketing Communication

  • MKT 301 Principles of Marketing
  • COM 431 Integrated Marketing Communication
  • COM 437/L Consumer Research
  • COM 440 Marketing Strategy
  • COM 476/L Integrated Campaigns
  • COM 380 Special Topics
  • COM 480 Special Topics

Communication minor requirements: 12 semester hours of upper division courses as directed by the advisor.